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卡莉·菲奥莉娜在麻省理工学院的演讲: 艰难的抉择

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发表于 2021-6-5 14:44:03 | 显示全部楼层 |阅读模式

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文件大小:407.6MB 文件格式:AVI
这是前惠普主席和执行长 Carly Fiorina于2006年10月18 在MIT 麻省理工学院做的演讲。
主题: Tough Choices
时长: 约47分钟
字幕: 简体中文
主讲: Carleton S. (Carly) Fiorina

菲奥莉娜在1999至2005年出任惠普主席和执行官,2000至2005年是董事会主席。
Carleton S. (Carly) Fiorina was President and Chief Executive Officer of  Hewlett-Packard Company from 1999 to 2005. She served as Chairman of  the Board from 2000 to 2005.

在加入惠普之前,菲奥莉娜在AT&T和朗讯科技任职二十多年。
Prior to joining HP, Fiorina spent nearly 20 years at AT&T and Lucent Technologies.

菲奥莉娜在2004年获私营体系议会获颁发领袖奖,嘉许她对改善政府事务的贡献。同年,美国政府委任她加入美国太空委员会。
The Private Sector Council honored Fiorina with its 2004 Leadership  Award for her contributions to improving the business of government.  Also in 2004, the White House appointed her to the U.S. Space  Commission.

菲奥莉娜在史丹福大学取得中古史和哲学的学士学位,她也是马里兰大学的商管学硕士,并在1989年在麻省理工学院史隆学院就读,取得硕士学位。
Fiorina earned a bachelor’s degree in medieval history and philosophy  from Stanford University. She holds a master’s degree in business  administration from the Robert H. Smith School of Business at the  University of Maryland at College Park, Maryland, and a Master's Degree  from MIT Sloan in 1989.

讲座内容:

卡莉.菲奥莉娜还是接待员时,做过重大的观察:收发室的人“和董事局的人在根本上没有不同——无论在那里,人就是人。”她的一生充份发挥这洞察力,她的最新著作《勇敢抉择》亦如是。她的演讲提到她的职场回忆录的例子,特别是她在惠普被围攻的日子。

As a receptionist, Carly Fiorina made an important observation: people  in the mailroom were not “fundamentally different from people in the  boardroom -- people are people wherever you find them.” She has made  ample use of this insight throughout her life, and in her recent book,  Tough Choices. Her talk offers samples of this memoir about her career,  especially her beleaguered time at Hewlett-Packard.

菲奥莉娜在一场公开宣扬的洪洪烈火中被惠普辞退,但依然为她在公司的成就而骄傲。从1999  到2005年,她顶着重重困难,带领改革“图符、神话,但泥足深陷”,在“历史上最伟大的科技改变年代“沉沉睡着的惠普。她归功于麻省理工学院的几门课 程,帮助她迎接挑战一间“沉缅于昔日,未能预想未来”的企业。

Fiorina was fired from HP in a ferocious blaze of publicity, but  demonstrates pride in her accomplishments at the company. From 1999  through 2005, she spearheaded a difficult transformation of an “iconic,  mythic but also deeply troubled” HP, which had essentially slept through  what Fiorina calls “the biggest tech upturn in history.” She credits  several courses at MIT Sloan with helping prepare her to meet this  challenge of a “company so in love with its past that it could not  envision its future.”

她接掌惠普时,察觉到“极其复杂的制度问题”,不仅需要改变企业的策略、结构和流程,还要改变企业的“软件”:惠普的价值观和文化。菲奥莉娜说:“量化型 的人认为价值观和组织行为是软绵绵的东西;对不起,这是最硬帮帮的东西…。”菲奥莉娜是外来人,是一个十分男性组织的女性,她的概念遭到顽强扺抗,只能倚 靠她对“恐惧、人性动机和数据”的了解。
On arrival at HP, she perceived “a systems problem of great complexity,”  requiring not only changes in the strategy, structures and processes of  the firm, but in HP’s values and culture -- the firm’s “software.” Says  Fiorina, “For all you -- sorry – quantitative types who think values  and organizational behavior is soft stuff—it is the hardest stuff…”  Fiorina, an outsider, and a woman in a very male organization, met stiff  resistance to her ideas, and relied on her understanding of “fear,  human motivation and yeah, the numbers.”

她与康柏的合并计划受到挑战:“科技工业可能要联合,被视为异端之说。”今天她感到被证明是对的。她辞退了三万六千员工,了解他们的反感。但她相信领袖的 工作是“看到(他人看不到)情况下的可能性”,以眼光锐利的现实主义接受改变,认清楚风险和利益。菲奥莉娜视乐观为领导才能的核心要素,相信“事物会变得 更好,而人们虽然有恐惧也会一同上路。”她的最后忠告:“不要注视那些你不能做到的;专注于你可以做到的。你做得到,机会随之而来。”
She was challenged on her merger plan with Compaq: “The fact that the  tech industry might have to consolidate was viewed as heresy.” Today she  feels vindicated. She laid off 36 thousand employees, and acknowledges  their resentment. But she believes that a leader’s job “is to see  possibilities in circumstances” that others don’t see, and to approach  change with a clear-eyed realism that acknowledges both the risks and  the benefits. Fiorina views optimism as a core quality in leadership,  the belief “that things can get better and that people are willing to go  along for the journey in spite of their fears.” She offers closing  advice: “Don’t fixate on things you can’t do, but on things you can. If  you do that, opportunity will knock.”
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